Online video is enjoying stunning growth—the Internet audience for video has grown more than 70% in one year alone. Professional Internet marketers consider video to be a high-impact vehicle, because of the efficiency it represents, and the interest it can generate. If you are an Internet marketer, it is essential to your long-term Internet success [...]
Read MoreJodi
Old-school marketers for many years talk about the importance of the message. The message was the essence of what a business was selling and promoting through its advertising and marketing efforts. From a copywriting perspective, messaging is still extremely important because it defines the big idea that the business is trying to promote. But there’s [...]
Read MoreThe very thing that makes a bricks and mortar business stable and secure during good times is its biggest downfall during bad times. A well-run bricks and mortar business becomes a fixture of the local community. People enjoy dealing directly with the owner, and like the personal service and attention they get by visiting a [...]
Read MoreThe federal government is in the process of conducting stress tests for a number of banking institutions. These stress tests evaluate the capital structure of the banks under two potential economic scenarios. Both scenarios contemplate various levels of continued economic downturn, the difference being in the severity of the recession. The purpose of the test [...]
Read MoreHere is a contradiction of terms to consider – job security. The very phrase is a misnomer, a mutually exclusive play on words. If you have one, you cannot have the other. It’s as simple as that. During the last week in April of 2009, more than 600,000 people filed unemployment claims in their state [...]
Read MoreHere is an interesting tidbit that was recently reported by the Wall Street Journal. The Internet uses a system of identifying every computer that connects to it. Each Internet access point is labeled with an Internet Protocol (IP) address that is a unique combination of four sets of numbers from 0 to 255. This scheme [...]
Read More
