Online video is enjoying stunning growth—the Internet audience for video has grown more than 70% in one year alone. Professional Internet marketers consider video to be a high-impact vehicle, because of the efficiency it represents, and the interest it can generate. If you are an Internet marketer, it is essential to your long-term Internet success [...]
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Old-school marketers for many years talk about the importance of the message. The message was the essence of what a business was selling and promoting through its advertising and marketing efforts. From a copywriting perspective, messaging is still extremely important because it defines the big idea that the business is trying to promote. But there’s [...]
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